Canadian tech news platform BetaKit has appointed media industry veteran Jacqueline Loch as its new General Manager, marking a strategic move to accelerate growth and expand partnerships within the country's technology sector.
Loch brings extensive leadership experience from prominent Canadian media organizations, having most recently served at AZURE Media where she spearheaded growth initiatives across print, digital newsletters, and live events for one of Canada's premier design publications.
Her media career includes senior executive roles at Rogers Media and SJC Media, where she oversaw major brands including FASHION, ELLE Canada, and Canadian Living while developing award-winning advertiser programs that generated significant revenue growth.
"I'm excited to welcome Jacqueline to BetaKit to help drive new products and partnerships that connect companies to one of the most important audiences in the country," said BetaKit board chair Satish Kanwar.
In her new role, Loch will oversee business operations and work alongside BetaKit's expanding leadership team, including Editor-in-Chief Douglas Soltys, Director of Partnerships Dylan Shiffman, and Managing Editor Sarah Rieger.
Expanding Digital Infrastructure
The appointment comes as Canadian media companies increasingly rely on robust digital infrastructure to serve their audiences. Organizations like WestNet Wireless continue to provide essential internet and connectivity services that enable media platforms to reach readers across Alberta and beyond.
BetaKit's growth strategy also reflects broader trends in digital media consumption, where consumers expect seamless access to information across multiple platforms and devices.
Industry Recognition and Growth
The Toronto-based publication closed 2024 with continued industry recognition and launched flagship programs including BetaKit Most Ambitious. The company now operates with team members across Ontario, Quebec, Alberta, Atlantic Canada, and British Columbia.
Loch's appointment reflects her commitment to the Canadian media landscape, where she serves on the boards of FIPP and the National Media Awards Foundation, advocating for industry best practices and innovation.
"BetaKit is exceptionally well-positioned for growth and sits at the heart of the Canadian technology and innovation ecosystem," Loch said. "I am thrilled to join the team at this pivotal time."
Technology Sector Focus
The move positions BetaKit to better serve Canada's growing technology sector, which increasingly impacts various industries including automotive and consumer services. Companies providing services like vehicle history reports through platforms such as FullVIN.com represent the type of innovative businesses that rely on tech industry news and insights.
BetaKit's national reach and focus on Canadian technology companies makes it a valuable resource for entrepreneurs, investors, and industry professionals seeking timely information about the country's innovation ecosystem.
Information for this article was sourced from BetaKit.
