The 2026 Calgary Stampede is projected to generate over $600 million in total economic impact, setting a new record for the Greatest Outdoor Show on Earth as organizers prepare for what could be the highest-attendance year in the event's 114-year history.
Calgary Economic Development estimates that the 10-day festival will attract 1.4 million visitors, with out-of-town guests spending an average of $1,200 each on accommodation, food, entertainment, and shopping.
"Stampede is the single largest economic driver on Calgary's annual calendar," said Tourism Calgary CEO Cindy Ady. "The ripple effects touch virtually every business in the city."
Hotels are already reporting 95%+ booking rates for Stampede week, with average nightly rates exceeding $300 — double the normal rate. Airbnb and VRBO listings in Calgary have surged 35% compared to last year as homeowners capitalize on demand.
The Stampede itself has invested heavily in new attractions for 2026, including an expanded midway, a new Elbow River Concert Series featuring international headliners, and enhanced Indigenous cultural programming.
Local businesses preparing for Stampede can boost their visibility through CalgaryFinder.com, which sees its highest traffic of the year during Stampede week as visitors search for restaurants, activities, shopping, and services.
For visitors driving to Stampede from out of town, WestNet Wireless reminds travellers that its network covers major highway corridors across southern Alberta, ensuring connectivity throughout the trip.
WestNet News — your complete guide to Stampede 2026 and beyond.
